FORMULA DRIFT TELEVISION PROGRAM TO DEBUT SUNDAY ON VERSUS

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**Update Premiere Episode Airs at 4 PM (EST) / 1 PM (PST) Sunday, Aug. 14 w/ Re-Airs on Thursdays at 5:30 PM (EST) 2:30 PM (PST)**

The 2011 Formula DRIFT Championship will debut the premiere episode of the season on the VERSUS network this Sunday, August 14, 2011 at 4:00 PM (EST) / 1:00 PM (PST).

For the third consecutive year, Formula DRIFT will air the television program titled, “Formula DRIFT,” on the VERSUS network. The 14 half-hour long episodes will run for 14 consecutive weeks on Sundays beginning on August 14, 2011 with re-airs showing on Thursdays at 5:30 PM (EST) beginning on August 18, 2011.

The episodes will document all 7 Championship rounds and 1 invitational competition that took place in Qatar. The programs will be hosted by Formula DRIFT co-founder, Ryan Sage along with Formula DRIFT announcer, Jarod deAnda.

For the full schedule check the Formula DRIFT website TV page.

Formula DRIFT Announces 2011 Television Program Schedule on VERSUS

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Formula DRIFT Announces 2011 Television Program Schedule on VERSUS;
Premiere Episode to Air on Sunday August 14 (5:00 p.m., EST)

Long Beach, Calif. – June 27, 2011 – Formula DRIFT announces the 2011 television program schedule on the VERSUS network. Premiere episode to air on August 14 at 5 PM (EST).

For the third consecutive year, Formula DRIFT will air the television program titled, “Formula DRIFT,” on the VERSUS network. The 14 half-hour long episodes will run for 14 consecutive weeks on Sundays at 5 PM (EST) beginning on August 14, 2011 with re-airs showing on Fridays at 5:30 PM (EST) beginning on August 19, 2011.

“We are delighted to be back on VERSUS, the home of such properties like UFC, Tour de France, IndyCar and NHL. It will be interesting to be part of the Comcast/NBC merger and the positive implications of VERSUS becoming part of the NBC Sports family. As our relationship with VERSUS has grown, so have the ratings of the Formula DRIFT programming,” said Ryan Sage, vice president and co-founder of Formula DRIFT. “VERSUS’s 75+ million households combined with an additional 300 million household distribution internationally, we are glad to continue to not only be the leader in drifting programming, but a real force in motorsports and entertainment.”

The episodes will document all 7 Championship rounds and 1 invitational competition that took place in Qatar. The programs will be hosted by Formula DRIFT co-founder, Ryan Sage along with Formula DRIFT announcer, Jarod deAnda.

The Formula DRIFT program is scheduled for national and international distribution.

Formula DRIFT International Television Distribution to include:

BAND SPORTS
Brazil

SPEED CHANNEL
Mexico, Costa Rica, Panama, Guatemala, Belize, Honduras, Nicaragua, El Salvadore, Brazil, Columbia, Argentina, Columbia, Venezuela, Chile, Paraguay, Uruguay, Bolivia, and Peru.

MOTORS TV
United Kingdom, France, Czech Republic, Holland, Estonia, Germany, Macedonia, Serbia, Russia, Portugal, Latvia, Greece, Slovenia, Romania, Cyprus, Belgium, Ukraine, Spain, Malta, Hungary, Iceland, Sweden, Albania, Austria, Bulgaria, Denmark, and Switzerland.

SPORT TV
Portugal

AUTO TV RUSSIA
Russia

In addition to the TV programming, Formula DRIFT can be also seen streaming each competition live on the internet at www.formulad.com/live. Also scheduled to air in the coming months is the Formula DRIFT Round 1: Streets of Long Beach event in 3D on DirecTV’s n3D channel.

For more information visit: www.formuladrift.com

Update: Formula DRIFT VERSUS Airing This Weekend

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The Sunday, 10/4 airing of Formula DRIFT on VERSUS is being moved to 5PM EST this weekend only. We were notified today by the network regarding this change. The change will ONLY be in effect for the 10/4 airing and will resume regular air times next week. The network has also notified us that they will re-air the show two times rather than the usual one re-airing. The dates and times are as follows: Tuesday 10/6 at 4:30pm and Wednesday 10/7 at 5:30pm EST

Thank you

Formula D Programming Starts this Weekend on VERSUS

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For Immediate Release

August 27, 2009

Formula DRIFT Programming Starts this Weekend on VERSUS

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LONG BEACH, Calif. – August 27, 2009 – Formula DRIFT will debut the start of their comprehensive programming schedule on VERSUS this weekend. Formula DRIFT content will be made available in more than 75 million U.S. homes. The seven-stop Formula DRIFT Championship Series programs will air over fourteen Sundays during the 2 PM (EST) / 11 AM (PST) time slot beginning this Sunday, August 30.

The first episode features a comprehensive overview of the sport and drivers. Viewers will then experience Round 1 “The Streets of Long Beach” and all of the events leading up to the final episode showcasing the Formula DRIFT Championship Finale from Irwindale, California on November 29. Each episode will showcase all the on- and off-track action as the world’s top drift drivers battle for the coveted title of Formula DRIFT Champion.

The Formula DRIFT Pro Championship Series will be featured in HiDef and will focus on all the head-to-head action, technology, equipment and the personalities and behind-the-scenes drama. Check your local listings or visit the Formula DRIFT website at www.formuladrift.com for more information.

“We are excited to showcase Formula DRIFT and the sport of drifting on VERSUS, the fastest growing sports cable network in the country,” says Ryan Sage, VP of Marketing and Co-Founder of Formula DRIFT. “On VERSUS, we are able to showcase our teams and drivers on a weekly basis, at a consistent time slot; all on a network in more than 75 million homes.”

Formula DRIFT is also viewed worldwide through international syndication to an additional 200 million homes. All this combined with several new broadband and internet media strategies; Formula DRIFT continues to be the most watched drifting property in the world.

Formula DRIFT Announces Massive TV Deal With Versus

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For Immediate Release

May 1, 2009

Formula DRIFT Announces Comprehensive TV Deal with VERSUS

LONG BEACH, Calif. – May 1, 2009 – Formula DRIFT announces a comprehensive race programming schedule with VERSUS in which Drifting, the fastest-growing motorsport, will slide into more than 75 million U.S. homes. The seven-stop Formula DRIFT Championship Series programs will air over fourteen Sundays during the 2 PM (EST) / 11 AM (PST) time slot beginning Sunday, August 30.

Each episode will showcase all the on- and off-track action as the world’s top drift drivers battle for the coveted title of Formula DRIFT Champion. The first episode, airing on August 30, will feature a comprehensive overview of the sport and drivers. Viewers will then experience Round 1 “The Streets of Long Beach” and all of the events leading up to the final episode showcasing the Formula DRIFT Championship Finale from Irwindale, California on November 29. Each episode will re-air the week following the initial airing.

The Formula DRIFT Pro Championship Series will be shot in HiDef and will focus on all the head-to-head action, technology, equipment and the personalities and behind-the-scenes drama. Check your local listings or visit the Formula DRIFT website at www.formuladrift.com for more information.

“We are very pleased to showcase the Series and the sport on VERSUS, the fastest growing sports cable network in the country,” says Ryan Sage, VP of Marketing and Co-Founder of Formula DRIFT. “On VERSUS, we are able to showcase our teams and drivers on a weekly basis, at a consistent time slot; all on a network in more than 75 million homes.”

Formula DRIFT is also viewed worldwide through international syndication to an additional 200 million homes. All this combined with several new broadband and internet media strategies; Formula DRIFT continues to be the most watched drifting property in the world.

For more information contact: John Pangilinan
The ID Agency
310.545.2309
john@theidagency.com

ABOUT FORMULA DRIFT

Entering its sixth season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete in 7 events nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme attracting fans and car enthusiasts from all walks of life and establishes itself as the global focal point for the Sport. For a race schedule and ticket information, visit: www.formuladrift.com.

ABOUT IMG SPORTS & ENTERTAINMENT

Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world’s largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at: www.imgworld.com.

ABOUT VERSUS

VERSUS celebrates real competition across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). Now in more than 75 million homes, the network is the national cable home of the National Hockey League (NHL), the Stanley Cup Playoffs and the IndyCar® Series as well as best-in-class events such as The Tour de France, the Professional Bull Riders (PBR), World Extreme Cagefighting (WEC) and Professional Boxing. The network also offers collegiate sports featuring nationally-ranked teams from top conferences such as the Pac-10, Big 12, Mountain West and Ivy League. VERSUS features the best field sports programming on television and is a destination for sports fans, athletes and sportsmen to find exclusive, competitive events and original programs, such as Sports Soup and The Contender, that audiences can’t find elsewhere. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States.