Formula DRIFT took part in the Long Beach Skate Jam and Car Show this past weekend. Former Long Beach Council member, and now California Assembly Member Bonnie Lowenthal, New Long Beach Fire Department Chief Palatano, and Formula DRIFT president Jim Liaw addressed the kids that attended. Drivers Ken Gushi and Ross Petty also met with the kids and showed their competition vehicles along with the Tanaka Racing / Nitto Tires Corvette. Long Beach Fire Department also served hot dogs to all the skaters and BMX riders. Overall, great event that gave back to the community raising awareness for both action sports and drifting.

Here are some photos from the event.

Visit the Michael K. Green Skate Park in Long Beach this Saturday. Formula D cars on display and giveaways.

The event is supported by the Long Beach Fire Fighters Association, Long Beach Parks and Recreation, Long Beach Police Department, Tony Hawk Foundation, Etnies, Long Beach Rescue Mission, and Formula D. This event encourages kids to stay in school and out of gangs, while the skate park offers an alternative positive activity for the neighborhood.

Location: Mike K. Green Skate Park in Long Beach on 14th Street at Pacific Avenue.
Date: Saturday, July 24, 2010
Time: Noon to 4 PM
What: Check out Formula D cars, meet the drivers including Ken Gushi in the Scion Racing / DTA (Rogue Status) Scion TC, giveaways, meet pro and upcoming BMX riders and skaters and more.

Link to LBPost.com Article

Introducing Mad Mike and Matt Powers. Yes, you’ve all “met” them already, but let’s just call this video their official introduction to Team Need for Speed. Shot at the first two rounds of the Formula Drift series in Long Beach and Atlanta, the video shows off the personal and driving style of both Matt and Mike, as well as gives us a closer look at their personalities on and off the track. This is second Team Need for Speed driver film created by automotive film maker Will Roegge.

Famed Los Angeles photographer and director Estevan Oriol made his way out to Formula D Round 1: Streets of Long Beach. Taking in the event as both a spectator and a director, he put together the following video documenting his experience. Attended by a handful of local personalities including Ben Baller, Slick of Dissizit and Murs, Estevan Oriol was also given the opportunity to ride in a Falken Tires sponsored car driven by James Deane.

via HYPEBEAST

Estevan Oriol visits the opening round of the Formula DRIFT series from The ID Agency on Vimeo.

The car had suspension problems that plagued the team all weekend, but despite the adversity, everyone was in high spirits. Michael walked away from the crash unharmed and the car suffered only minor damage. Watch as the team hustles to repair the car in time for a last attempt to qualify.