Formula DRIFT Announces Mobil 1 as Official Motor Oil of Series

Long Beach, Calif. – August 26, 2010 – Formula DRIFT has added Mobil 1, the world’s leading synthetic motor oil brand, as the official motor oil of the series. This new partnership will continue through the remainder of the 2010 season.

“Having a strong global brand like Mobil 1, with partnerships in all major forms of motorsports, that chose to add drifting, specifically Formula DRIFT is a great testament to their vision as well as to the strength of our emerging sport,” said Jim Liaw, president and co-founder of Formula DRIFT. “We are excited to add Mobil 1 to our family of partners as they become the “Official Motor Oil,” of Formula DRIFT. We are looking forward to expanding our partnership and additional ways to work closer together.”

In addition to serving as the “Official Motor Oil” of Formula DRIFT, Mobil 1 will be on-site at all race venues, providing fans an interactive opportunity to see Mobil 1 products in action. This partnership will showcase the full performance enhancements through the Gardella Racing team in the Mobil 1 Pontiac Solstice driven by Ryan Tuerck, as well as the complete Falken Tire drift team. Mobil 1 will also receive on-site branding at events, on advertisements and promotional items, and on the Formula DRIFT website www.formuladrift.com.

“Partnering with Formula DRIFT gives us an incredible opportunity to exhibit the full line of Mobil 1 products to this demanding sport,” said Leah Ritter, marketing advisor, ExxonMobil Lubricants & Petroleum Specialties Company. “Drifting’s intense nature allows us to showcase the performance and protection characteristics of Mobil 1 Technology and how it can help racers and enthusiasts both on and off the track. The Formula DRIFT Championship provides racing excitement like none other, and we’re excited to officially be a part of this rapidly growing motorsport.”

As the premier professional drifting championship in North America, Formula DRIFT embodies the spirit of performance and competition. The Formula DRIFT pro championship continues with Round 6: Point of Impact on September 10-11, 2010 at Infineon Raceway. For more information visit, www.formuladrift.com.

Cooper and Formula DRIFT will sponsor the Pre-Vegas Drift Party on Thursday night, Aug 19th at the Rockhouse Bar & Nightclub (located in front of Imperial Palace, across from Caesars)

· Free Admission all night with your Formula D credential/hard card

· 2 for 1 drink specials until mid-night with your credential

· Women drink for free all night

Driver: Car #: Score:
1 R. Tuerck #44 44 92.7
2 D. McNamara #8 8 90
3 D. Yoshihara #9 9 89.4
4 J. Pawlak #13 13 88.7
5 V. Gittin #25 25 88.1
6 R. Petty #808 808 86.9
7 C. Forsberg #64 64 85.1
8 S. Verdier #12 12 84.8
9 T. Foust 34 84.8
10 C. Ng #84 84 83.6
11 M. Takatori #5 5 82.4
12 T. McQuarrie #17 17 81.9
13 S. Hubinette #77 77 80.9
14 K. Mohan #99 99 80
15 K. Gushi #33 33 78.2
16 D. Kearney #43 43 77.6
17 M. Powers #665 665 76.2
18 M. Waldin #23 23 76
19 F. Wang #30 30 75.4
20 R. Millen #6 6 75.3
21 T. Brakohiapa #18 18 74.5
22 M. Whiddet #111 111 73.9
23 C. Grunewald #79 79 73.4
24 C. Martinez #951 951 69.5
25 D. VanDenBrink #19 19 69.2
26 B. Sherman #22 22 67.8
27 R. Miki #26 26 65.6
28 R. Nishida #31 31 64
29 M. Essa #101 101 63.7
30 B. Wilkerson #55 55 63.4
31 D. Mertzanis #323 323 60.3
32 A. Comrie-Picard #20 20 58

Fox 5 Atlanta came to Road Atlanta to check out some of the drifting action today. They wanted to gather a few of the champions together so Chris Forsberg, Tanner Foust, and Samuel Hubinette put on a show for the cameras. Co-Founder Jim Liaw was also interviewed to explain the history of the sport and what Formula DRIFT is all about. If you’re in the Atlanta area be sure to check out the footage during the news broadcast around 6:50 PM, 10:45 PM or 11:20 PM time frame.

Don’t miss out on one of the most exciting events of the season tomorrow and Saturday.
For more info – Round 2: Road to the Championship

So, we are entering day 4 here in Singapore, which for the U.S. boys is really day 6 when you consider the traveling and what not. My slowly diminishing number of photos in comparison to the other days is a direct reflection of the event days getting crazier and us getting more tired. The feeling of being here in this amazing country is slowly being taken over by the fact that when we get back to our hotels and hit the pillow, it’s an extremely quick fade to black operation.

That being said, today is game day and we have seen some really good drifting. This track is very challenging for the drivers as it has a little bit of World Championship, a little bit of Long Beach and a little bit of Atlanta all in the same track as Andy and I were talking about yesterday. Our number 1 qualifier was Miki but Djan is showing signs that he is not messing around either. His first qualifying run was one of the most ridiculous things I have ever seen pretty much ever, but he just could not quite pull off the angle and had to settle for a more conservative second run.

Anyway, should be a great day!

Video of Djan Entry. I messed it up because I was so excited, but you’ll get the idea.

Singapore – Tenku Djan Entry Qualifying from Formula DRIFT on Vimeo.

or link if that doesn’t work:

http://www.vimeo.com/11197788