EA Turns Up the Heat with Need For Speed Hot Pursuit

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Cops and Racers + Hot Cars + Your Friends = Endless Competition

LOS ANGELES, CALIFORNIA – June 14, 2010 – Criterion reinvents Need for Speed™ Hot Pursuit for the connected generation. Criterion Games, a studio of Electronic Arts Inc. (NASDAQ: ERTS) announced today that the award-winning development team is making the latest installment in the renowned Need for Speed franchise. Inspired by the classic game of the same name, Criterion will reveal Need for Speed Hot Pursuit for the very first time today at the Electronic Entertainment Expo in Los Angeles. Launching in November 2010, Need for Speed Hot Pursuit brings the franchise back to its roots with intense cops vs. racer chases. Criterion also ups the ante with the introduction of an all-new online network called Need for Speed Autolog where players compare racing stats and automatically get personalized gameplay recommendations from their friends– a feature that is poised to transform online racing for the connected generation.

Need for Speed Hot Pursuit players will experience the thrill of the chase and the rush of the escape as they play through full careers as both a cop and a racer – solo or connected. The high speed busts and heart-stopping getaways are all connected via Need for Speed Autolog. This network not only connects friends for epic head-to head pursuits and races, but also enables players to compare performances and stats, thereby setting the stage for the ultimate in social competition.

Craig Sullivan, Creative Director of the game said, “At Criterion, we’ve been playing Need for Speed since it was first introduced on 3DO. We are honored and excited by the opportunity to reinvent the franchise for today’s connected audience. Our goal has been to create cops vs. racers pursuits that are so fun, fast and exciting it really brings to life the adrenaline and intensity of the high speed cop pursuit experience with your friends”.

Developed by Criterion Games, Need for Speed Hot Pursuit will be available on November 16, 2010 in North America and on November 18 and 19, 2010 in Europe on the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC. Need for Speed Hot Pursuit will also be available on the Wii™ and is being developed by Exient.

For more information on Need for Speed, please visit http://www.needforspeed.com. Or become a fan on Facebook at www.facebook.com/needforspeed and follow us on Twitter www.twitter.com/needforspeed.

EA TEAMS UP WITH TOP DRIVERS TO FORM ‘TEAM NEED FOR SPEED’ INTERNATIONAL RACING COLLECTIVE

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Drifters Mad Mike Whiddett, Matt Powers and
GT Racer Patrick Soderlund to be Sponsored by Need for Speed

REDWOOD CITY, Calif. – April 6, 2010 – From the hit videogame to the street, Need for Speed™ is the nerve center of gaming car culture. Electronic Arts Inc (NASDAQ: ERTS) today announced an entertainment program that brings together the top street, drift, GT racing, time attack cars and drivers. Dubbed ‘Team Need for Speed’, these individuals embody the spirit of the Need for Speed franchise – the adrenaline and rebelliousness of driving the world’s coolest cars. Together, this collective of racing influencers will carry the Need for Speed brand into a variety of events, films, competitions and more.

Team Need for Speed consists of an all-star roster of drivers renowned for their skill on the track and passion for the automotive lifestyle including Vaughn Gittin Jr. (Drift/USA), Matt Powers (Drift/USA), Edward Sandström (GT Racing/Europe), Patrick Söderlund (GT Racing/Europe) and Mad Mike Whiddett (Drift/USA, New Zealand, Japan). Additional drivers will be announced in the future. The season kicks off this week as three of the Team Need for Speed drivers hit the track. On April 9, Mad Mike Whiddett and Matt Powers compete in the ‘Streets of Long Beach’ Formula D event and on April 10, Patrick Soderlund and teammate Edward Sandström will compete in the VLN Series’ Stunden-Rennen race at the Nurburgring Nordschleife in Germany.

“Driving for Team Need for Speed is a great honor,” said Mad Mike Whiddett, Team Need for Speed driver and champion drifter. “I love the pure creativity and insane competition of drifting and partnering with Need for Speed is perfectly aligned with my personal and professional passions.”

The Team Need for Speed program also features a 12-part film series about the Team Need for Speed drivers and their cars directed by renowned automotive filmmaker, Will Roegge. Need for Speed is also expanding its Formula D sponsorship with the Need for Speed Lounge where attendees can meet the drivers, Mad Mike Whiddett and Matt Powers, and play the latest Need for Speed games.

Keith Munro, VP of Marketing for EA said, “Team Need for Speed launches an aggressive initiative designed to bring the core brand values of Need for Speed into the real world. By partnering with these tastemakers and by creating these specific programs, Need for Speed goes beyond the game into the real world of automotive lifestyle culture.”

With over 100M units sold, Need for Speed is the best-selling racing game franchise in the world and is known for delivering unparalleled white-knuckle racing, creative customization and street style. Last fall EA published Need for Speed SHIFT, the highest rated Need for Speed game in years, featuring an intense first-person crash dynamic and a signature cockpit view that delivers a true driver’s experience. Need for Speed World is a massively multiplayer online action racing game that is currently in the beta process and will be available this summer on the PC.

For more information on Team Need for Speed visit needforspeed.com, become a fan at http://www.facebook.com/needforspeed or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.