Driftstream.tv Finishes an Amazing Season with over 1,000,000 Viewers

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Long Beach, Calif. – Oct 6, 2010 – Formula DRIFT finished the inaugural season of DriftStream.tv brought to you by Justin.tv at Round 7: Final Fight at Irwindale Speedway and registered over 139,000 unique viewers watching the event live. This put the final total of over 1,000,000 unique viewers this season for the innovative DriftStream.tv program.

Formula DRIFT partnered with Justin.tv to distribute the LiveStream of Round 7: Final Fight at Irwindale Speedway. Over 128 countries tuned in to watch over 9,500,000 minutes! of action streamed this year live. Some other impressive stats included over 2,800,000 views and 32,000 Facebook messages sent.

“The new Driftstream was very successful reaching over a million viewers,” said Ryan Sage, Vice-President and Co-founder of Formula DRIFT. “We are excited to be able to bring Formula DRIFT into the homes of fans across the globe that may not have the chance to come out to a live event and interact with one another. We look forward to providing an even better experience next season.”

This program would not have been possible without our sponsors Discount Tire Company, Nitto Tires, Advanced Clutch, Motegi Wheels, Clutchmasters, Mishimoto, Need for Speed and Belle-1 Communications. We would also like to thank out media partners motoiq.com, speedhunters.com, drifting.com, deathmachines.net for hosting and promoting DriftStream.TV throughtout the entire 2010 season”

DriftStream.tv Marches Closer to 1,000,000 Viewers

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Long Beach, Calif. – June 25, 2010 – Formula DRIFT continued the new DriftStream.tv brought to you by Justin.tv at Round 5: After Dark registering over 80,000 unique viewers watching the event live. This puts a total of over 750,000 unique viewers so far this season for the innovative DriftStream.tv program.

Formula DRIFT partnered with Justin.tv to distribute the LiveStream of Round 5: After Dark at Las Vegas Motor Speedway. Over 128 countries tuned in to watch the over 450,000 minutes of action streamed in a 24-hour period. This event featured over 10 hours of streaming of night time drifting action and included an exclusive “crane” camera.

“Round 5 was definitely our most challenging broadcast yet! This event we had multiple camera angles for Round 5: After Dark,” said Ryan Sage, vice-president and co-founder of Formula DRIFT. “This event would not have been possible without our sponsors Nitto Tires, Advanced Clutch, Motegi Wheels, Clutchmasters, Mishimoto, Need for Speed and Belle-1 Communications. We are looking forward to Round 6: Point of Impact, with even more great new features for the Formula DRIFT Fan base including a live mobile cam and a new for the first time the ability to watch the event on any Android based phone that has the Froyo “FRG22D” update (Note you have to download Adobe Flash in the marketplace) . We would also like to thank out media partners motoiq.com,speedhunters.com, pasmag.com, motormavens.com, drifting.com, streetimportonline.com,gtchannel.com, livesockets.com , streetfire.net, deathmachines.net for hosting and promoting DriftStream2010.”

The Drift Stream will continue at Round 6: Point of Impact on Sep 10-11 in Sonoma, CA when Formula DRIFT returns to Infineon Raceway.

DriftStream2010.com Continues Steady Growth with over 200,000 Unique Viewers for Round 3: The Gauntlet

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Long Beach, Calif. – June 25, 2010 – Formula DRIFT continued the new DriftStream with YoParts.com at Round 3: The Gauntlet registering over 200,000 unique viewers watching the event live for the second event in a row.

Formula DRIFT and YoParts.com partnered with Justin.tv to distribute the LiveStream of Round 3: The Gauntlet at Wall Stadium in New Jersey. Over 128 countries tuned in to watch the over 1,000,000 minutes of action streamed in a 24-hour period, the largest of any of the events to date. This event featured multiple camera angles including an exclusive “starting line” camera and enhanced scoring displays. The coverage also included footage live from the Drivers’ meeting and exclusive coverage from the “Throttle Thursday” event.

“Round 3 was definitely our best broadcast yet! We were able to produce the best stream quality out of our first three events and made for an enjoyable viewing experience. Our DriftStream2010 chat audience were instrumental in helping us fine tune the stream each day,” said Tom Masiero, co-founder of YoParts.com. “This event we had multiple camera angles for Round 3: The Gauntlet as well as a LIVE start line cam that caught some great close up action. This event would not have been possible without our sponsors Mishimoto, Need for Speed and Belle-1 Communications. We are looking forward to Round 3: Throwdown Monroe Wa, with even more great new features for the Formula Drift Fan base. We would also like to thank out media partners motoiq.com, speedhunters.com, pasmag.com, motormavens.com, drifting.com, streetimportonline.com, gtchannel.com, livesockets.com for hosting and promoting DriftStream2010.”

The Drift Stream will continue at Round 4: Throwdown on July 9-10 in Monroe, WA when Formula DRIFT returns to Evergreen Speedway.