For Immediate Release
November 25, 2013
Formula DRIFT Surpasses a Million Fans on Facebook
Long Beach, Calif. November 25, 2013. Formula DRIFT is celebrating a milestone after its Facebook page achieved over 1 million likes from its fans around the world. The Formula DRIFT Facebook page (www.facebook.com/formuladrift) provides information on the Series, drivers and more.
We would like to thank our fans for supporting the Series and helping our Facebook page organically grow to reach over 1 million fans, said Jim Liaw, president and co-founder of Formula DRIFT. Our young tech savvy fans challenge those of other motorsports for being the most active and engaging fans on social media.
Growth to 1 million Facebook fans has been done organically without the help of social media agencies, purchases of likes or special Facebook promotions. Additionally, the fan count from Formula DRIFT Asia Facebook page was not taken into account, which currently has over 100,000 Facebook fans.
Comparatively, to other motorsport Facebook pages, Formula DRIFT ranks amongst the top for quantity of fans. NASCAR currently has 3,711,205 fans, Formula 1 has 1,448,735, World Rally Championship (WRC) has 1,074,102 and IndyCar with 173,531 fans on Facebook.
During Formula DRIFT event weekends the Formula DRIFT Facebook page receives over 2 million impressions. The Facebook platform is a key component in Formula DRIFT cross-media portfolio, which also includes Twitter and Instagram.