Long Beach, Calif. – March 12, 2013 – Formula DRIFT is proud to announce that GoPro has signed on to be the presenting sponsor for the 2013, 2014, and 2015 Championship seasons. GoPro will be the exclusive and official camera partner for the Series for this term and be deeply integrated in the Series as the premier camera brand.
“We are very proud to partner with the Formula Drift Series, and look forward to helping present a unique perspective to an already exciting series,” says Rod Rojas, GoPro Motorsports Marketing Manager.
GoPro, makers of the world’s most versatile cameras, will become the exclusive on-car and in-car camera during official competition. In addition to GoPro adding a technological jump into the TV and live stream production of Formula DRIFT, Formula DRIFT will also have access to GoPro’s media distribution and promotional channels.
“Having GoPro as our presenting sponsor for the next three seasons is a big deal for us,” stated Ryan Sage, vice-president and co-founder of Formula DRIFT. “A brand like GoPro is any event series dream and this partnership fits right in with our directional planning of the series.”