Formula DRIFT Announces exclusive partnership with Livestream on Driftstream property

Long Beach, Calif. – April 4, 2013 – Formula DRIFT has announced a new partnership with Livestream to take the Driftstream property to new heights. The deal includes Livestream becoming the exclusive player on the “Live” page of the Formula DRIFT website. The player is a full-feature embed that will stream in high definition, have full connectivity applications to Facebook and Twitter, chat feature, live photo and text updates, real-time DVR and is also fully customizable. In addition, Formula DRIFT will also become a marketing partner within the Livestream.com community and benefit from a robust viewership of over 30 million unique visitors per month.

“As the premier player in the live streaming space, Livestream will be a great partner for us. The Driftstream property is one of our most popular and most cherished parts of the series and this progression is a no-brainer for us,” says Ryan Sage, Co-Founder of Formula DRIFT

“We’re excited to add Formula DRIFT to our growing list of live sporting events available on our ad-free, award-winning platform,” said Jeff Varnell, Executive Vice President, Business Development. “ By leveraging Formula DRIFT’s passionate fan base, coupled with Livestream’s vast community, we’re connecting fans worldwide to all the action in real-time.”

Livestream and Formula DRIFT will begin this relationship starting at Round 1 in Long Beach on April 12-13, 2013. .

For more information on Formula DRIFT, visit: www.formulad.com.

To watch Formula DRIFT on Livestream visit: http://new.livestream.com/FormulaDrift

To watch Round 1: Streets of Long Beach visit: http://new.livestream.com/FormulaDrift/LongBeach

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