Formula DRIFT Signs Takata Racing as a Premier Driftstream Sponsor for the 2012 Pro Championship Finale

Long Beach, Calif. – October 10, 2012 – Formula DRIFT is proud to announce Takata Racing as a premier Driftstream sponsor for Round 7: Title Fight this weekend. Takata Racing will be a premier sponsor of the Driftstream with exclusive naming rights of the final head-to-head battle and Saturday practice session.

“Takata Racing is excited to join Formula DRIFT as a premier Driftstream sponsor for the final season finale at Irwindale Speedway. Takata is a world leader in automotive and motorsport safety and we look forward to working with Formula DRIFT to optimize their safety systems for the teams,” Joe Marko of Takata Racing NA. “We have worked with multiple other motorsport organizations such as NASCAR, IndyCar and Formula 1 and we see the association with Formula DRIFT as a terrific way to promote safety to the new generation of enthusiasts.”

As a premier sponsor, Takata Racing will be integrated into Formula DRIFT’s Driftstream live webcast during Round 7: Title Fight beginning on Friday, Oct. 12 to Saturday, Oct. 13. For the 2013 season Takata Racing will sponsoring Formula DRIFT driver Ken Gushi in the Greddy / Hankook / Scion Racing FR-S.

“We are excited to have Takata Racing as a new partner in Formula DRIFT,” president and co-founder of Formula DRIFT. “Takata will bring its years of safety and technical knowledge to the Series and the sport of Drifting.”

The Driftstream will air Friday and Saturday, October 12-13 starting at 2PM (PST) during Round 7: Title Fight, which is the conclusion of the 2012 Formula DRIFT Pro Championship season. The Driftstream is available on www.formulad.com/live.

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