Formula DRIFT announces the addition of the Slammed Society Showcase by Fatlace for the 2011

Posted on

Formula DRIFT Announces the Slammed Society Showcase by Fatlace;
Car Show to Debut at Round 1: Streets of Long Beach on April 9

Long Beach, Calif. – March 31, 2011 – Formula DRIFT announces the addition of the Slammed Society Showcase by Fatlace for the 2011 Pro Championship season. The car show will make its debut at Round 1: Streets of Long Beach on April 9, 2011.

The Slammed Society Showcase will display the top cars from each area on the nationwide tour. The car show will feature the owners and their vehicles connecting the passion of automotive tuning and motorsports. Entrants will be awarded by Meguiar’s Car Care with a goodie bag from the presenting sponsor along with the event winners receiving a feature on www.fatlace.com. Fatlace is an online lifestyle magazine that focuses on the style and function of tuned vehicles, industry insight, music and lifestyle.

“2010 introduced the country to Fatlace and the One of One Showcase, for 2011 the Slammed Society Showcase is gearing up to present the top cars in the nation to the Formula DRIFT fan,” said Felix Marcelino, Director of Operations, Fatlace, LLC. “We want to show what the future of car shows are all about and award the true automotive enthusiast.”

Online registrations are now open for all car show participants on www.fatlace.com/society/showcase

Two-Time Formula DRIFT Champ Hübinette to Field Two-Car Dodge Team in 2011

Posted on

• Specially prepared Dodge Challenger and Dodge Viper SRT10 are set for new season of drift competition
• Samuel Hübinette Racing welcomes European ProDrift champ Dean Kearney as second driver
• 2011 Formula DRIFT season kicks off at the Streets of Long Beach (Calif.) April 8-9
• Hübinette and his Dodge Challenger drift machine will be available for demo rides from
9 a.m. – 4 p.m. on Saturday, March 26, at the Sixth Annual Spring Festival at Orange County Great Park (ex El Toro Marine base)

Two-time champion Samuel Hübinette is set to unleash a one-two Dodge punch on the Formula DRIFT (FD) Series in 2011.

The “Crazy Swede,” who returns for a second year of dual owner and driver roles, will drive his own Samuel Hubinette Racing (SHR) Dodge Motorsports Dodge Challenger, while new teammate, European ProDrift champ Dean Kearney will pilot the SHR Dodge Viper SRT10, sponsored by V-LEDS-Federal.

Dodge Motorsports will again serve as primary sponsor for Hübinette’s Challenger. V-LEDS will take the primary sponsorship role on Kearney’s Dodge Viper SRT10, while veteran Brad Manka will return as crew chief for both SHR machines.

“We’re very excited about the upcoming season and can’t wait to get to Long Beach,” said Hübinette, who earned two FD championships in his first three seasons, including the series’ inaugural year in 2004. “The SHR Dodge Challenger should be even more formidable with a year of competition under our belt, and Dean Kearney is a talented, young driver who will surely be competitive right out of the gate in the SHR Dodge Viper SRT10.

“I’m also very grateful to continue important relationships in 2011 with sponsors such as Dodge, BFGoodrich, and welcome in new sponsors, including Discount Tire and V-LEDS. We intend to repay their support by putting on the best drift show we can and by bringing home some victories and competing for a championship,” Hübinette added.

Kearney is more than ready to join Hubinette in the SHR spotlight. The 22-year-old native of Waterford, Ireland, nicknamed “Karnage” is an accomplished driver, having captured the 2009 European Pro Drift Championship.

“This is a perfect fit for me, and I feel right at home with Samuel and the whole SHR family,” Kearney said. “With driver nicknames ‘Crazy Swede’ and ‘Karnage,’ fans are going to quickly see SHR as one of the most exciting teams in all of drifting this season.”

Dodge is looking forward to another successful season of drift competition. “Samuel brings a ton of passion and experience to everything he does for Dodge, so we’re excited to be back with Samuel Hübinette Racing in 2011 and look forward to the arrival of a second champion, Dean Kearney in the SHR Dodge Viper,” said Bryan Viger, Head of Dodge Motorsports. “We can’t ask for a better team to represent Dodge and Dodge Motorsports in the Formula DRIFT Series.”

Jake York, president and CEO of new team sponsor V-LEDS, one of the largest automotive LED replacement bulb retailers in the world, shares the enthusiasm as the 2011 season opener approaches. “We can’t wait to see our logo on the SHR Dodge Viper SRT10,” York said. “Dean is sure to quickly let loose on the Streets of Long Beach and we look forward to the start of the season and developing a long-term relationship with SHR.”

Hübinette, Kearney and SHR kick off their season in the 2011 FD Round One event on the Streets of Long Beach, Calif. on April 8-9. The season continues at Road Atlanta, Braselton, Ga., May 6-7; Palm Beach International Raceway, Palm Beach, Fla., June 3-4; Wall Speedway, Wall, N.J., June 17-18; Evergreen Speedway, Monroe, Wash., July 22-23; Las Vegas Motor Speedway, Aug. 26-27; and Irwindale, Calif., Oct. 7-8.