Formula DRIFT Announces Content Partnership with Streetfire.net

Long Beach, Calif. – August 17, 2010 – Formula DRIFT has announced a partnership with Streetfire.net. Streetfire will host all of the drifting sanctioning body’s archived television programs and provide an interface for viewing the content on the Formula DRIFT website via the All Access section.

“Streetfire.net will bring Formula DRIFT content to millions of users globally and extends the reach of the Series outside the drifting community and into the mainstream automotive world,” said Ryan Sage, vice-president and co-founder of Formula DRIFT. “We are also excited to bring all of this content directly to the Formula DRIFT fans via the website’s All Access section.”

The partnership will feature past archived footage of Formula DRIFT programs along with exclusive content from around the globe. This includes international coverage where Formula DRIFT has had a presence. Streetfire.net has also designed an interface for viewing all of the content through the Formula DRIFT All Access page of the website www.formuladrift.com.

“We are happy to be working with Formula DRIFT to distribute their exciting drift series to the millions of StreetFire users around the world while also powering the video experience on the Formula DRIFT website,” said Glenn Rogers, CEO of CarDomain Network. “StreetFire is part of the CarDomain Network, the largest auto enthusiast network in the world reaching over 5 million car fanatics every month. Formula DRIFT is the premier organizer of Drift events in the US and we are very pleased to be in partnership with them.”

Formula DRIFT continues the 2010 season with Round 5: After Dark on August 20-21, 2010 at Las Vegas Motor Speedway. For more information, visit www.formuladrift.com.

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