Despite Economy, Businesses Still Spending in Motorsports
by Dan Frio

It may be the worst economy seen in several generations, but companies are still spending money marketing their brands in motorsports. It’s an idea that might give most CEOs insomnia. Slashing marketing budgets in downturns is custom. But to then spend those fewer dollars in motorsports sponsorships, never a cheap arena to begin with?

Foolhardy.

Not so, say some marketers. For companies that can stomach the risk, downturns provide an opportunity to capture market share at the expense of cautious rivals.

“Motorsports is a very important avenue for us,” says Nick Fousekis, Falken Tire Senior Manager Consumer Marketing. “It’s another opportunity to get in front of people that already know, or may not know, our brand. They can see that we’re not just a tire manufacturer peddling black, round objects. We’re out there. We’re active.”

As 2009 opened, the motorsports headlines were not encouraging.

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Here is Formula DRIFT driver Rhys Millen’s 2009 World Record Setting Pike’s Peak International Hill Climb run of 12:09 winning the 2WD Time Attack class that 2009 Pike’s Peak Hill Climb. It’s an amazing video presented by Will Roegge. Congrats to Rhys and the team.

Both girls will be in attendance as well as at other event activities


Melyssa Grace www.pmgirls.com/melyssagrace and Michelle Zen www.pmgirls.com/michellezen

Event
Official Round 5: Breaking Point Formula DRIFT Pre-Party

Date & Time
Friday, August 7th 2009
10:00 pm – 2:00 am

Venue
Venom
2218 Western Ave.
Seattle, WA 98121

Guestlist/VIP
Guestlist closes at 10:30PM
For booth/b-day reservations please e-mail: joecha@whisperseattle.com

Info
-21 and over
-Dress to Impress

- ceso

Cooper has released a video highlighting their Formula DRIFT drivers Stephan Verdier, Kyle Mohan, and Tony Brakohiapa from Round 4: All In.

Cooper Tires Burns Vegas from ToiBoy on Vimeo.